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Did I read this post correctly? The solution to a failing brand associated with under-powered and flimsy tools is to - design a new logo? Keep fiddling while
by bdfh42 13y ago
Did I read this post correctly?
The solution to a failing brand associated with under-powered and flimsy tools is to - design a new logo?
Keep fiddling while the ship sinks I suppose.
- sp332 13y agoThis article is just about the logo change, but that's not all they're changing. Construction workers would no longer be the target and the goal was to appeal to all kinds of makers. That's an actual change in strategy. The logo reminds me of https://xkcd.com/993/ https://xkcd.com/993/
- bdfh42 13y agoI stand corrected - another plank of the strategy is to stop selling the product to people who will notice that the devices are under powered and flimsy. Concentrate on consumers swayed by a new logo. but the xkcd cartoon is spot on by the way.