In addition to being more nimble than the big players, Zoho also competes very aggressively on pricing. One way they can afford to do that is through their uniq

In addition to being more nimble than the big players, Zoho also competes very aggressively on pricing. One way they can afford to do that is through their unique approach to hiring: "We hire young professionals whom others disregard. We don’t look at colleges, degrees or grades. Not everyone in India comes from a socio-economic background to get the opportunity to go to a top ranking engineering school, but many are really smart regardless. We even go to poor high-schools, and hire those kids who are bright, but are not going to college due to pressure to start making money right away. They need to support their families. We train them, and in 9 months, they produce at the level of college grads. Their resumes are not as marketable, but I tell you, these kids can code just as well as the rest. Often, better." (via http://www.sramanamitra.com/2008/01/22/silicon-valleys-unknown-indian/ http://www.sramanamitra.com/2008/01/22/silicon-valleys-unkno...)