Ask HN: What would make Google Analytics better?

I am a long time HNer (posting with a throwaway) and I am building a tool to compete with Google Analytics. I strongly value the opinion of this community and would love to get your feedback. What do you think would make Google Analytics better? Some of the things I've personally struggled with - - Arbitrary restrictions on how data can be compared. Want to see which products are being purchased on an iPad vs Desktop? Not possible. - No access to raw data. - Events and funnels are awful. Why not Mixpanel? - I find myself often using the Data Export API for information that should be accessible on the web. - Doesn't integrate with online marketing. Any thoughts appreciated.