In the consumer's mind, not all change is good change. New Coke wasn't good[0]. New Tropicana orange juice packaging wasn't good[1]. New GAP logo wasn't good[2]

In the consumer's mind, not all change is good change. New Coke wasn't good[0]. New Tropicana orange juice packaging wasn't good[1]. New GAP logo wasn't good[2]. Change for change's sake isn't always good. Microsoft took something that wasn't broken and didn't fix it. I blame Microsoft trying to be everything to everyone - that which is good for a touchscreen isn't necessarily good for a desktop/laptop without, and their desire (and hubris) to have a single UI amongst everything is biting them in the consumer market. 0. http://en.wikipedia.org/wiki/New_Coke#Reversal http://en.wikipedia.org/wiki/New_Coke#Reversal 1. http://www.nytimes.com/2009/02/23/business/media/23adcol.html?pagewanted=all&_r=0 http://www.nytimes.com/2009/02/23/business/media/23adcol.htm... 2. http://www.vanityfair.com/online/daily/2010/10/new-gap-logo-despised-symbol-of-corporate-banality-dead-at-one-week http://www.vanityfair.com/online/daily/2010/10/new-gap-logo-...