Reputation management. The first thing anyone will do when they see a paper is check what journal it came in to see if it's worth reading. Any disruption woul

Reputation management. The first thing anyone will do when they see a paper is check what journal it came in to see if it's worth reading. Any disruption would have to come from within academia, and it is coming because libraries simply cannot afford subscription packages any longer, especially packages from commercial publishers. Journals from scientific societies are less outrageously priced, although they are still bad.