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It all depends on what you want to achieve/build with your business. I'm not an expert in collect/display testimonials solution but have you validated the need
by efounders 13y ago
It all depends on what you want to achieve/build with your business.
I'm not an expert in collect/display testimonials solution but have you validated the need for such a product? Any paying customers yet?
If so, clearly define your typical customers and find ways to reach out to them.
Hope it helps.
- whichdan 13y agoI used to do contract programming, and worked with a few businesses who expressed issues with external review websites, but I have a hard time jumping from that topic to selling my product. I unfortunately do not have any paying customers, nor much traffic in general. "and find ways to reach out to them" do you mean lots of cold-calling?
- efounders 13y agoYou wrote down: "my target market is essentially small business owners who dislike Yelp" => is this an hypothesis or a fact? Before doing marketing, make sure there is a market/people ready to pay for your solution. Only if so, start doing marketing (outbound, inbound,...).
- whichdan 13y agoAh, it's a hypothesis.. I am/was under the impression that marketing is partially a way of testing that.