It doesn't really have any flavour of its own (similarly to Tofu), but it's normally sold "chicken-style" or "beef-style", and has some sort of very mild flavou

It doesn't really have any flavour of its own (similarly to Tofu), but it's normally sold "chicken-style" or "beef-style", and has some sort of very mild flavouring added. One form it comes in is frozen "mince". That would probably be the best way for a non-veggie to eat it. You can use it as a replacement for beef in pies/chili con carne/bolognese etc. The lack of fat probably makes it slightly less satisfying but I'd say it's worth it for the health benefits. The actual flavour doesn't suffer at all.