3 ms·
I have noticed the email/checkbox association at the bottom of the post. After discussing with colleagues about email form to collect interested people emails,
by thu 13y ago
I have noticed the email/checkbox association at the bottom of the post. After discussing with colleagues about email form to collect interested people emails, I decided to add such a form to the landing page of the small service I am building.
Doing so, because I am afraid of sending emails that people would be angry about, I had the idea of adding checkboxes to let people give me a hint about what they are really interested in. I showed it to a friend, he thought it was a good idea but felt that 4 choices were a bit too much.
Is there some information about best-practices for that kind of email collection ?
Edit: the landing page is https://reesd.com/ https://reesd.com/
- thibaut_barrere 13y agoI wouldn't start with this (MailChimp calls that "groups") until you are mostly clear with what you want to discuss... I don't have any best practice, but I felt than more than 3 would be completely overkill in my case. Not having groups allows you to move around a bit more easily - angry people will just unsubscribe :-) But I also felt that having groups would help some people remain subscribed in my case.
- wikwocket 13y agoDon't worry about segmenting the list at first, and don't worry about people being angry about email. They will either just delete it, or unsubscribe. If you have ideas for three checkboxes, that means you have ideas for at least three email topics/categories! Don't waste these as filters; use them to send more email to keep your list interested. There may be some value to the checkboxes, in that they offer a preview of what's available to subscribers. For example the OP's checkbox "Mastering Your Finances/Cash Flow" is a nice teaser. But you could easily just make this a bulleted list for the same benefit.