Ah. Regarding the mass media campaign, it may be possible that the money spent is recouped in healthcare savings. It's very much up in the air the net economic

Ah. Regarding the mass media campaign, it may be possible that the money spent is recouped in healthcare savings. It's very much up in the air the net economic effect of something like that. You can't guarantee that it's going to have a positive/neutral effect, but neither can you guarantee it's going to have a negative effect on the public, either.