This is about human dignity, and it's just disgusting. I'd be ashamed to work at OfficeMax or any of those data collection firms. "Retail giant Target reported

This is about human dignity, and it's just disgusting. I'd be ashamed to work at OfficeMax or any of those data collection firms. "Retail giant Target reportedly knows how to use its data to identify pregnant customers, and it recently lost tens of millions of customers' credit and debit card information to hackers, among other data." "Gatherers of consumer data also are reportedly selling off lists of rape victims and AIDS and HIV patients, a privacy group told Congress in December." I shudder thinking about what kind of information about all of us is being collected and sold, without any recourse. And corporate interests are keeping better privacy laws from getting passed. So the can squeeze the maximum profit from consumer cattle. All of us working in 'big data' should think real hard what we deem ethically acceptable.