TechCrunch's Faustian dilemma: to sell or not to sell its moral soul (or what's left of it) for an astronomical number of page views? Gee, that was hard - now

TechCrunch's Faustian dilemma: to sell or not to sell its moral soul (or what's left of it) for an astronomical number of page views? Gee, that was hard - now where's the damn 'post' button?