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IIRC this example is also in Heath's book "Made to Stick". It's a pretty mind opening example (as most on that book.) Looks like you had a good mentor.
by RBerenguel 13y ago
IIRC this example is also in Heath's book "Made to Stick". It's a pretty mind opening example (as most on that book.) Looks like you had a good mentor.
- TheBiv 13y agoI will for sure have to check that book out! Thank you for the note!
- RBerenguel 13y agoOt's on my top 3 ever for marketing-ideas-stuff, together with "Mastery" and "Influence". Probably the best 3 non-fiction books i've read lately, for the usefulness/interestingness ratio.