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If you went to a small store regularly, would it be creepy for the employees to know that about you? Why is it creepy for a big business to know the same thing?
by eurleif 13y ago
If you went to a small store regularly, would it be creepy for the employees to know that about you? Why is it creepy for a big business to know the same thing? It's normal for businesses to get to know their customers.
- brazzy 13y agoBusinesses are not persons, and it's creepy for them to try and fake personal relationships via CRM databases.
- eurleif 13y agoWhy is the personal relationship "fake" just because it's made with a database instead of human memory? Because the company doesn't really care about the daughter? Would it be creepy if employees at a smaller store remembered a customer's daughter dying, and were sensitive to that fact, but didn't actually personally care about it?
- pdpi 13y agoThe only relationship I can establish with a company is a contract. By definition, it takes other people to have an actual interpersonal relationship. The information that the employees at a small store know about me comes from establishing a relationship with those employees, from natural, organic chatter with them. I share it with them, and they share stuff with me, to establish a rapport. If those people were to share those details with their colleagues specifically to try and target me for marketing action, I'd feel that our personal relationship was being taken advantage of for the sake of the commercial relationship, which would make me withdraw from the personal relationship. In particular, when it comes to this sort of personal information ("my daughter died in a car crash"), this is the stuff you share with people you specifically trust, because you have an actual, preexisting relationship. It's something deeply personal, that you expect you can trust the other person to keep private. Not something you expect, or want, to be added to your client file.