3 ms·
If you are going to give something away free, make clear the avoided cost. Say something like: "A monthly subscription of WorkBetterFaster is usually $1250, but
by gjmulhol 13y ago
If you are going to give something away free, make clear the avoided cost. Say something like: "A monthly subscription of WorkBetterFaster is usually $1250, but because you are offering to give us feedback (or helping us work out bugs, or whatever) we are going to give it to you free for a year!"
It also works for steep discounts. Steve Blank would suggest that you ask for some money (maybe 90% off) just to prove that they can and will spend SOMETHING on it. So 2 lessons:
1. Make clear what it would cost otherwise
2. Charge something to show that they person can and would pay.