The article talks about customers who "showroom" -- use the physical store to learn more about a product, then buy it from an online retailer. I often go to an

The article talks about customers who "showroom" -- use the physical store to learn more about a product, then buy it from an online retailer. I often go to an online store to learn more about a product (pricing, reviews, pictures), then buy it in person from a B&M (brick & mortar). I call this "reverse showroom" [1]. Does anyone else do this? Benefits include: - B&M retailers accept cash which is convenient and maximizes my privacy - I can get the product right away - I don't have to worry about goods left outside suffering from the elements or theft - Returning a non-functioning product is usually simple and free B&M marketing should stress these benefits. [1] A term I just made up.