Ah, right, yes. I agree. Crunch time happens. (I'd argue that in rare cases, it can last up to a few weeks - like, say, if you're launching a film you've spent

Ah, right, yes. I agree. Crunch time happens. (I'd argue that in rare cases, it can last up to a few weeks - like, say, if you're launching a film you've spent years on.) Months of crunch time, though, is just a Bad Idea. I actually cover this in the article - it's a bad idea because, apart from anything else, it's actually less productive than working sane hours. And yes, if you're stuck doing that regularly, I'd recommend some serious consideration of alternative employment options...