Scott Adams (of "Dilbert") has been rumbling publicly about this subject for the past year or so: http://www.dilbert.com/blog/entry/follow_your_passion/ http://

Scott Adams (of "Dilbert") has been rumbling publicly about this subject for the past year or so: http://www.dilbert.com/blog/entry/follow_your_passion/ http://www.dilbert.com/blog/entry/follow_your_passion/ and http://m.us.wsj.com/articles/SB10001424052702304626104579121813075903866?mobile=y http://m.us.wsj.com/articles/SB10001424052702304626104579121... Ricardo Semler is the CEO of Semco, a multinational manufacturing conglomerate, who has also wrestled with the concept of "passion", especially as applied to assembly-line workers. For some, the ability to grow in expertise and quality of work is what drives the passion, not the content of the work itself. For others, passion lies in the off-hours activities that their factory job makes possible. Not hiring a great worker because he lacks passion for the job function is short-sighted. That worker may just be maximizing his pursuit of "doing what you love" outside the 9-to-5.