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What bothers me about these ads is the rigid set of arbitrary features the consumer "has to have". A laptop is a complicated technical product, so certain feat
by ynniv 17y ago
What bothers me about these ads is the rigid set of arbitrary features the consumer "has to have". A laptop is a complicated technical product, so certain features are going to affect the price tag. A $700 laptop is reasonable, but a $700 laptop with a 17" screen is going to be making hefty compromises somewhere else. I have never seen a commercial where battery life, weight, durability, maintenance, or lifespan was a "requirement". Call Apple overpriced if you like, but these commercials are strongly encouraging people to make poor purchases. $1,000 may seem like a lot to these customers, but amortized over 3 to 5 years, its less than $600 every 1 ~ 2 years.
- umjames 17y agoNot to mention that in the ads they either: 1. Say the laptop has everything they need, but never tell you what that "everything" is, or, 2. Say the one thing that they want the laptop for, as if you only do one thing per laptop. Also, when they mention software, you either don't see the laptop supposedly running it, or you only see the desktop with no apps running. What isn't being talked about is that no matter how great your hardware specs are, if the software you're running doesn't take advantage of it or use it efficiently, you won't see the benefits as an end user. Instead of getting the ads pulled, Apple should be using their commercials to show their software being used (like in the iPhone commercials) and explaining the TCO benefits of having a Mac.