A large percent of consumers won't pursue anything that doesn't make a good first impression and images convey a first impression faster than any other type of

A large percent of consumers won't pursue anything that doesn't make a good first impression and images convey a first impression faster than any other type of content. Though not all images an be "consumed in a second," all will convey a first impression rapidly. So images dominate not only because of fast consumption, but because they "sell" their first impression more quickly and completely than any other kind of content.