They're publishing it for free. Do you really believe this? When ad networks defend their industry with a "not buying our product is a moral failing" argument I

They're publishing it for free. Do you really believe this? When ad networks defend their industry with a "not buying our product is a moral failing" argument I see it as silly but understandable rhetoric. Browsers are under the users control, always have been. That's the strength of the medium. Yes, that means it's both harder to force people to read ads than with pre-dvr television and harder to hide the fact they aren't reading ads than with newspapers. Should I also be reading all of an article that I found boring because not clicking on page 2 is cheating the site out of page views? I get that the business model of advertiser supported content is threatened by ad blocking, but since when is it the consumers/users fault when a business model fails due to being poorly adapted to a new medium?