Not exactly. A publisher is selling something and offering it up for the price of ads. You're making the choice that you want that thing the publisher is offe

Not exactly. A publisher is selling something and offering it up for the price of ads. You're making the choice that you want that thing the publisher is offering but don't want to pay for it. If you went to the site, saw the ads and decided to move elsewhere, that's one choice. That's choosing that the item on offer is not worth the price. But you are choosing to visit the site without paying the price. I'm not making a moral judgement here as I use AdBlock Plus with specific whitelisting myself. Just pointing out that it would be a good idea for everyone to look in the mirror.