From the article: > And getting into the Acceptable Ads program isn't easy. According to Adblock Plus, it rejected 50% of 777 whitelist applicants because of u

From the article: > And getting into the Acceptable Ads program isn't easy. According to Adblock Plus, it rejected 50% of 777 whitelist applicants because of unacceptable ads; the overall acceptance rate stands at just 9.5%. It is possible that Adblock Plus has other motives for rejecting ads, but at least this supplies one data point: 50-90% of ads are, by some criteria, unacceptable.