Forced to choose between adverts or paying for content (imagine a payment scheme like spotify, fixed rate subscription, popular sites get paid more etc.) I woul

Forced to choose between adverts or paying for content (imagine a payment scheme like spotify, fixed rate subscription, popular sites get paid more etc.) I would pay in a flash. The problem is, as has been discussed many times before, the advertisers don't want people to opt out of advertising because those that can afford to are far more valuable than the others.