What was it they said about "when life gives you lemons..."? While I agree on a personal level that the post crosses the line somewhat between scrappy startup

What was it they said about "when life gives you lemons..."? While I agree on a personal level that the post crosses the line somewhat between scrappy startup chutzpah to user acquisition tactic, I still like the idea of Freshdesk using a negative news item to position itself more aggressively. I also think that outside the hyper-attuned HN community, this post is going to be seen more positively.