> Ad blockers are the logical extension of pop-up blockers and spam filters This is a nice way to put it. My answer to the question in the actual post: "both".

> Ad blockers are the logical extension of pop-up blockers and spam filters This is a nice way to put it. My answer to the question in the actual post: "both". Ad blockers are an answer to a problem, and they are perceived as a problem in and of themselves. Ads themselves are not the problem. Intrusiveness is. I had no problem with the original Google ads, which were always off to the side of the search results. They were text-only, they were out of the way and they did not try to coerce the user into doing anything. In my eyes, enything more intrusive is fair game to be blocked without mercy. If your service can't support the infrastructure to serve non-intrusive ads as part of the pages themselves, then you don't deserve to be in the business of serving ads in the first place. I ignore ads in the TV, and I ALWAYS skip them when watching recordings. Find ways to serve ads without annoying me and you will find a customer willing to spend money on quality. Try to violate or creep me out and I will actively boycott you, utilising the full power of 3/11 rule.