Given that you have used the newspaper analogy, flipping over is not same as blocking ads - most of the time I do not even care to look at what Google shows me

Given that you have used the newspaper analogy, flipping over is not same as blocking ads - most of the time I do not even care to look at what Google shows me as ads as part of search results - that is the equivalent of flipping over. Blocking ads is akin to asking a guy to cut out the ads before the newspaper is delivered to you.