And how would ANY user know which ad network is compromised or not before it serves them a delicious helping of malware? Face it, if you're using Adblock you're

And how would ANY user know which ad network is compromised or not before it serves them a delicious helping of malware? Face it, if you're using Adblock you're on a default allow model and any previously spotless network can be compromised at any time since it only takes one malformed payload to get through the cracks to infect a user. It's the same situation the AV vendors face. The only realistic option (whether the ad vendors like it or not) for a blocklist is to craft the regex to be as sweeping as possible. On the other end of things the ad firms need to self-police themselves at a vastly increased level than what is happening now, preferrably under some sort of umbrella organization. But even if that happens I expect punishments to be mere wristslaps and non-legalistic in nature. At the end of the day, it's not MY business model that's at risk here, the stakeholders have the onus to make it work in the real world. They're not entitled to it because the base model worked on network TV and then assume it can be ported wholesale to vastly different environments without compromise and change.