I was curious about Ivy Lee [1]; some interesting tidbits: > he was retained by John D. Rockefeller Jr to represent his family and Standard Oil, ("to burnish

I was curious about Ivy Lee [1]; some interesting tidbits: > he was retained by John D. Rockefeller Jr to represent his family and Standard Oil, ("to burnish the family image"), after the coal mining rebellion in Colorado known as the "Ludlow Massacre". Upton Sinclair dubbed him "Poison Ivy" after Lee tried to send bulletins saying those that died were victims of an overturned stove, when in fact they were shot by the Colorado militia. > Lee espoused a philosophy consistent with what has sometimes been called the "two-way street" approach to public relations, in which PR consists of helping clients listen as well as communicate messages to their publics. In practice, however, Lee often engaged in one-way propagandizing on behalf of clients despised by the public. > Shortly before his death in 1934, the US Congress had been investigating his work in Nazi Germany on behalf of the controversial company IG Farben. [1] http://en.wikipedia.org/wiki/Ivy_Lee http://en.wikipedia.org/wiki/Ivy_Lee