Ad blockers are going to gradually become irrelevant (like pop-up blockers) primarily because of the mobile web. I believe the adoption of the mobile web is fo

Ad blockers are going to gradually become irrelevant (like pop-up blockers) primarily because of the mobile web. I believe the adoption of the mobile web is forcing advertisers to reconsider their strategies. With the limited screen real-estate and cut-throat competition for those pixels it becomes difficult for the marketers to go overboard.