It may pressure consumers to decide to buy now, if they get visibility on a desirable product approaching closer to them in delivery time. Especially if they ar

It may pressure consumers to decide to buy now, if they get visibility on a desirable product approaching closer to them in delivery time. Especially if they are also aware that the approaching product may be snapped up by a rival local consumer with similar tastes. Game theory applies. And this will also be gamed by customers who understand Amazon's cost and incentive economics. Smart move though, as it can focus customer awareness into their distribution chain which is locked-in. Attention shifts from logical: ProductX() to instantiated: new ProductX(Amazon_supply_chain).