This isn't "what your customers like" it's "what will draw in a bunch of people who may or may not be interested in your content". Your customers/readers are p

This isn't "what your customers like" it's "what will draw in a bunch of people who may or may not be interested in your content". Your customers/readers are people who already enjoy what you do and tailoring it to them is, as you suggest, just an issue of selecting between multiple things you already wanted to write. But creating your comment in a way that draws in people who may have no interest in your content doesn't seem right to me. It seems like an act of deception in that you aren't enhancing the content you're creating but trying to make it look like something else. In other words, if Techcrunch was a site that wrote about porn I'd have no problem with them using SEO to make sure they appear higher on searches for porn. But this article suggests they put the word "porn" into their articles to register higher even though that isn't the topic they write on and that bugs me.