'“It appears Amazon is taking advantage of their copious data,” said Sucharita Mulpuru, a Forrester Research [FORR -2.03%] analyst. “Based on all the things the

'“It appears Amazon is taking advantage of their copious data,” said Sucharita Mulpuru, a Forrester Research [FORR -2.03%] analyst. “Based on all the things they know about their customers they could predict demand based on a variety of factors.”' Something about seeing a big red box next to the analyst highlighting their company's negative stock performance makes me a wee bit less confident in their analysis.