Uhm, operations research is what, at least 75 years old now? And this is exactly classical operations research stuff, at least the idea is nothing new: http://

Uhm, operations research is what, at least 75 years old now? And this is exactly classical operations research stuff, at least the idea is nothing new: http://en.wikipedia.org/wiki/Operations_research#History http://en.wikipedia.org/wiki/Operations_research#History http://en.wikipedia.org/wiki/Supply_chain_management http://en.wikipedia.org/wiki/Supply_chain_management I guess they just patented a particular way of doing this.