"(New) startups shouldn't try to compete 1-1 with the handful of already stupendously successful startups on these items." Exactly. Pay staff actual real tangi

"(New) startups shouldn't try to compete 1-1 with the handful of already stupendously successful startups on these items." Exactly. Pay staff actual real tangible benefits that improve life for them and their families outside of work - such as a proper salary, their health insurance (if in the US or country where there is no national health service such as we have in the UK), don't expect people to work 18 hour days, give staff tangible and enjoyable responsibilities and make the work interesting. I can't help but think there are many young devs and engineers, in their early 20's, being sucked into an almost Scientology-like startup lifestyle where they are brainwashed with massages, beer and sushi into handing their lives away for the betterment of the founders.