>I would imagine that a [lot] of ad-blocking users are fine with paying for content if the price is reasonable (i.e. equivalent to the revenue a site gains from

>I would imagine that a [lot] of ad-blocking users are fine with paying for content if the price is reasonable (i.e. equivalent to the revenue a site gains from it's advertising sources). But that's just it. Even if they could make money off a dollar-per-person-per-month model --even if they could pay all their bills and then some-- they certainly wouldn't make the switch. Ad sales always have the potential for growth, even if the size of your audience is the same. Offering base subscriptions puts a hard floor (edit: ceiling, not floor) on the amount of money you can make with any set number of viewers.