Sure, but it depends on how you define marketing. In some respects, Apple views marketing more along the lines of the CPG model than the typical tech model. It'

Sure, but it depends on how you define marketing. In some respects, Apple views marketing more along the lines of the CPG model than the typical tech model. It's a model in which a fair amount of product itself falls under the rubric of marketing. http://en.wikipedia.org/wiki/Brand_management http://en.wikipedia.org/wiki/Brand_management