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That's fair, I don't think you can tease apart the product and the marketing. But the reason I find the quote strange is that the marketing depends on the prod
by dasil003 13y ago
That's fair, I don't think you can tease apart the product and the marketing. But the reason I find the quote strange is that the marketing depends on the product, not the other way around.
- jonnathanson 13y agoSure, but it depends on how you define marketing. In some respects, Apple views marketing more along the lines of the CPG model than the typical tech model. It's a model in which a fair amount of product itself falls under the rubric of marketing. http://en.wikipedia.org/wiki/Brand_management http://en.wikipedia.org/wiki/Brand_management