This is not shipping before you buy. This is online interface for a brick-and-mortar store (such that many overheads of traditional stores are gone). Call it a

This is not shipping before you buy. This is online interface for a brick-and-mortar store (such that many overheads of traditional stores are gone). Call it a distributed warehouse if you like. Patents Office got fooled into seeing this as an invention. The violation could happen only if they could predict what I specifically want to buy and ship it for me specifically. If all they do is optimise distribution, well that's happening since the dawn of trade may I guess.