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I will go on record as saying that this is similar to Amazon announcing drones. It's part PR move but true there is an obvious connection to reality. Hard to
by larrys 13y ago
I will go on record as saying that this is similar to Amazon announcing drones. It's part PR move but true there is an obvious connection to reality.
Hard to believe that Amazon is going to move the needle much with something like this. Shipping is already fast. Getting it where it needs to be is obvious. As you have noted there are many examples of manufacturers anticipating demand and doing something similar. But they don't have or file for patents. What about a patent for anticipating that your chain restaurant will need less help on certain days of the year or when it rains? Most business would not waste time on this thing (patents) although they do these things if they can. They don't crow about it though (unless they are doing a dog and pony show).
This is the type of thing that most companies would do in many cases and never talk about. Because they aren't as obsessed with creating an image of invincibility which Amazon spends so much time with. [1] It's kind of like the shock and awe of US Military propaganda (where they show the well oiled military machine.) People eat this type of thing up. "Oh look how special Amazon is".
[1] To scare off competition. Look how mighty we are. Look at the barriers to competing with us!
- kenrikm 13y agoThe benefit I see with this is they can snail mail it to the local hub so total shipping costs would be lower for Amazon when you do actually order the product even if you're using Prime.
- gonzo 13y agoSnail mail is not cheaper than truck freight or rail, in the aggregate.
- netfire 13y agoI don't think they are improving shipping speed to compete with online stores, as much as to compete with stores in your community. I think the goal is to make ordering from Amazon almost as quick as getting in your car and going to a local store.
- waterlesscloud 13y agoThere are any number of things you might buy from Amazon instead of a local store if you got same day delivery rather than even 2 day Prime. It's fairly clear Amazon sees that as a key source of future growth.
- yawz 13y agoOr simply to prevent someone smarter to come up with a real-life implementation.