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Is your perfect, ideal, dream audience tech blogs? Are they literally the best source of new customers for your company? If they're not, and that's almost 100
by benologist 13y ago
Is your perfect, ideal, dream audience tech blogs? Are they literally the best source of new customers for your company?
If they're not, and that's almost 100% of the time, you should forget them and look for the best places to spend your time and energy pursuing.
1000s of pageviews from techcrunch/hn/etc may only be 10s of potential customers for your industry or niche, and then you apply your funnel and don't really have anything at all when the dust has settled.
So I would say it's worth hiring PR people to help you if:
1) the audience is your ideal audience
2) it will land you 100s of new users because of 1)
3) those 100s of new users can absorb the cost of reaching them