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http://techcrunch.com/2012/05/24/betterworks-shuts-down/ http://techcrunch.com/2012/05/24/betterworks-shuts-down/ === BetterWorks, the employee perks startup l
by ruhroh2014 13y ago
http://techcrunch.com/2012/05/24/betterworks-shuts-down/ http://techcrunch.com/2012/05/24/betterworks-shuts-down/
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BetterWorks, the employee perks startup led by Los Angeles entrepreneur and investor Paige Craig, has told its customers that it will be shutting down May 31.
The company offered tools to help businesses manage discounts and rewards programs for employees. In the past few months, BetterWorks still seemed to be rolling out a steady stream of new features like catering and groups and permissions. In fact, Director of Product Varun Krishna told me that BetterWorks was seeing growing interest from larger enterprises (though in retrospect that may have been a polite way of saying that it wasn’t making enough money from small- and medium-sized businesses) (...)
- tomasien 13y agoBetterworks missed the mark in a lot of ways, but in other ways they were doing well - but their seed round and series a were so huge, if it wasn't going to be a multi-billion dollar company it wasn't worth continuing. If you want to be a hundred million dollar company who could make your way to being a billion dollar company, do this but do it better.