I don't really think that's what it's modeled on. More likely it's a descendant of the New York Times format for multimodal stories à la "Snow Fall": http://www

I don't really think that's what it's modeled on. More likely it's a descendant of the New York Times format for multimodal stories à la "Snow Fall": http://www.nytimes.com/projects/2012/snow-fall/ http://www.nytimes.com/projects/2012/snow-fall/