If store A and B sell a product for the same price on all levels, I don't want a search turning up A because they did better SEO. I'd much rather they punish A

If store A and B sell a product for the same price on all levels, I don't want a search turning up A because they did better SEO. I'd much rather they punish A for gaming the system. We shouldn't be encouraging this shit, and we be giving the SEO 'experts'[1] the cold shoulder. [1] About secret algorithms? Yeah, right.