I hadn't thought about this before until something came up about a British ad agency using this to target personalized ads for the MAC ids of devices. I think t

I hadn't thought about this before until something came up about a British ad agency using this to target personalized ads for the MAC ids of devices. I think that got shut down. But it did get me to thinking about why this isn't exploited more often or that more people don't know about it. I thought of the example of having a home break in, and having my router log all the MAC ids of the devices nearby. Couldn't I effectively pinpoint the subject if I had a novel MAC id being logged at the time of the crime? Even better, log the name of the network it's looking for (or better yet a Wifi Pineapple), and maybe I could even track the guy down myself.