It's easy to bemoan the incumbent, but it's not easy to get rid of them. Remember Myspace, it was huge. A no-frills more personal alternative to it was born i

It's easy to bemoan the incumbent, but it's not easy to get rid of them. Remember Myspace, it was huge. A no-frills more personal alternative to it was born in Facebook. They are different products granted. But the early adopters chose to champion Facebook. Just like Google was the new cool Yahoo. Later Facebook grew into the huge monster that it is. I have political reservations and worries about a silo like Facebook, but I have to respect it being a work of epic proportions. A new kid on the block might be able to quickly grab the lime-light if they play their cards right, but there's the worry that they'll become the future uncool incumbent. Some companies amazingly hang in there as the competition just isn't strong enough, good enough or wealthy enough to remove them. As others have said a good product doesn't have to be cool. My bread board is brilliant, but it's not cool. The worry with I'd have with a well established web app, is that it might become a bloated behemoth. People are happy to moan about Facebook right now, currently I don't really see a good alternative, but where there's a will there's a way.