Forget intelligent guesses--what about the profit to be made from handing some control over to machines. Put a machine in charge of making tiny price changes (a

Forget intelligent guesses--what about the profit to be made from handing some control over to machines. Put a machine in charge of making tiny price changes (and reacting correctly to the resulting changes in demand) to blindly suck every last util of consumer surplus. We're trading some savings now for a permanent information advantage. edit: I'm sounding a bit like Art Bell here. to bed!