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Must be in response to Spotify's similar policy change: http://news.spotify.com/uk/2014/01/15/no-more-time-limits-on-spotify-freeyourmusic/ http://news.spotify.

• glennos 13y ago
  Seems like it. If so, that was quick turnaround!
• kevincennis 13y ago
  I doubt it's purely a response. They mentioned that they're going to be inserting advertising into the streams now for free users, which isn't something you build out in a day. I'm sure they've been planning this for a while. Maybe the Spotify announcement forced them to announce and release it sooner than they were planning, though.
• jemeshsu 13y ago
  Both are response to coming launch of Beats Music.
• TarpitCarnivore 13y ago
  They cut a deal with Cumulus back in September to help make this possible. It's probably just coincidence, though they may have rushed it out the door after Spotify did the same. http://www.nytimes.com/2013/09/16/business/media/a-digital-deal-for-cumulus-and-rdio.html?_r=0 http://www.nytimes.com/2013/09/16/business/media/a-digital-d...