I agree. Most people don't know how LCDs work, don't know what dithering is, and wouldn't know what 6bit or 8bit meant if their life depended on it. To these -

I agree. Most people don't know how LCDs work, don't know what dithering is, and wouldn't know what 6bit or 8bit meant if their life depended on it. To these - the majority - of people, "millions of colors" is "millions of colors", and any losses by dithering be damned. They would ask "if I looked at my monitor, could it show me 'millions of colors'?" to which the one-word answer is "yes". If you had some time, you could expand it to be "yes, but the majority of those are done by this process called dithering, which is when..." and the person you're talking to has lost interest and/or gotten confused. To them, color is color, and they don't care about dithering since it's not visible to them. This is who marketing is designed for. When most people here see an ad for a system, they immediately skip all the marketing bits and go to the stats, and from that get a good mental idea about the performance of the system, where the bottlenecks will be, etc. When "average" people see an ad for a system they look at the ad copy that says "will launch Word in half the time", decide that that's what they need, and buy the thing. Ad copy caters to, and explains in context for, the lowest common denominator. If you're not that, then you should be looking elsewhere (at the fine print, the stats, the asterisk at the bottom of the page, etc.) to draw your own conclusions.