Before somebody asks the payments take place with "Cloud Coin" a BTC derivative for just this project (which means it can't be taken down via It slightly begs

Before somebody asks the payments take place with "Cloud Coin" a BTC derivative for just this project (which means it can't be taken down via It slightly begs the question of: "Why not just use an already established currency instead of inventing a new one causing more fragmentation within the electronic currency market?"