Let's face it, all these services are pretty much the same. I've used Rdio, Spotify and Google Play All Access. They all have the same music and most of the sam

Let's face it, all these services are pretty much the same. I've used Rdio, Spotify and Google Play All Access. They all have the same music and most of the same features - just with different UI's. What Beats has over Spotify is marketing. This is the company that convinced a lot of people to spend a lot of $$$ on headphones. I've already read about Superbowl spots they have ready as well as promotion on major talk shows. If they can convince people to spend hundreds of $ on headphones surely they can convince them to spend $10 per month on music to listen to through those headphones. It's also a great opportunity for a tie-in (buy the headphones and get the music service half price for 12 months). They also have the backing of quite a few major artists some of whom (Trent Reznor for example) supposedly worked on the project. The thing Spotify has over Beats is their free service. By making that even better they are improving their biggest differentiator over their new competitor.